The history of tobacco creativity.

Creativity and ingenuity have never been alien to tobacco marketers. Not only that, but tobacco marketers are the only ones who periodically feel the pressure of a whole bunch of different organizations wanting a piece of the “tobacco pie”. In previous reviews I have written about how some brands have marketed by improving tobacco content […]

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From the history of cigarette brands: Rothmans.

The company was founded in 1890 by Louis Rothman as a small tobacco store on Fleet Street in London. Business was quite successful, in a dozen years a tobacco stall of Louis turned into a solid store in the famous Pall Mall, in the central part of London. The reputation was impeccable, both the company […]

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